The art of motion graphics is an emerging skill along with 3D animation. But the functions of both the domains are different. Imagine how will incorporating motion graphics for your brand’s marketing perform like.
The only purpose of motion graphics is to hook the audience. It includes music design, moving graphics, and textual content. These elements come together to amplify your message before the viewership.
You might know storytelling is an inseparable part of motion graphics. It is a good medium to convey your message impressively. But how does motion graphics produce a story? By transitions!
In this discussion, you will comprehensively learn about transition and its types in the art of motion graphics.
What is meant by Transition in Motion Graphics?
Transition means the shift of one scene to another during a motion graphics video. An ideal transition is smooth. It allows the effortless flow of shots in a series. So that the audience can have a good experience with such a video.
Before we jump onto the actual debate, let’s have a look at some of the important cases that include video transitions.
How to choose Transitions in Motion Graphics Videos?
As a business, you must consider a suitable route for using motion graphics or animation for marketing. There are some concrete factors that show you what option to go for. In this section, you will educate yourself on some of those.
1. Complex Concept: Sometimes, you have to work on a perplexing concept. Such concepts demand a comprehensive explanation. You might be knowing the answer by far. Yes, motion graphics are the best way.
But here’s a little twist. You must choose between transition or no transition. If one scene of the video alters into a challenging shot, then transitions work best.
The purpose of transitions in this case is to enhance the understanding of the audience. The art simplifies the complexity for the viewership to a large extent.
2. Visual Barriers: In some cases, motion graphics videos contain visual barriers. For instance, the shots are not smooth. Or the graphics do not seem to be appealing to the audience.
The graphics are covering all the space on the screen. These are hampering other shots that are yet to come in the series. Such visual barriers hold back your brand’s message.
This is where transitions come in. Brushed-up transitions have the ability to overcome all these visual barriers with the least effort.
3. Fast Changes: Since the focus duration of the audience is diminishing, you need to deliver your message faster. There is no reason to retard the suitable flow of your motion graphics videos. It can bore the audience.
Transitions are a reliable option to use when it comes to expedient videos. Different E-learning brands like Codecademy and TED have quick motion graphics to get their message across.
It makes clear from this point that transitions wrap up the videos faster. Transitions can also keep up with the required pace to hook the audience till the end.
4. Special Effects: You might have noticed that some motion graphics include special effects on the screen. The motive behind special effects is to develop suspense for an upcoming effect in the video.
Transition can play a part in this. Suppose a transition occurs in one slot of the video. Now the second slot has an intriguing concept for the audience. The transition in the first slot will hold back the second slot till the special effect makes its presence.
This is why transition-based motion graphics are more likely to grab attention. If your project involves several special effects then transitions are the finest option.
You can explore a motion graphics company like BuzzFlick. Such studios are open for consultation to enhance your knowledge of motion graphics and its components like video transitions.
What are different types of Transitions in Motion Graphics Videos?
It is not possible to compile all the types in one go. But this section will describe 4 standard types of motion graphics transitions. So that you can have a vivid idea about how they function.
Below are the details of each type of transition used in motion graphics:
1. Transitions of Shapes: These transitions are for sparing some time for the second shape to appear. It means these are the backdrop for the upcoming animated shapes in the series.
● Geometry Transition: As the name shows, these include different geometrical shapes like squares and polygons for the transitions.
- Organic Transitions: These are the standard types of transition that include natural happenings like eruption, explosion, fire, etc.
2. Transitions of Masks: Such transitions are for suppressing the unleash of the second animation. So that the first animation is diminished and the second animation takes its place smoothly.
These sound identical to the previous one but its not true. Shape transitions involve shapes that transit one animation into the other. While mask transitions are for masking the reveal for some seconds.
The basic differentiator is the nature of their functionality in a motion graphics video. Mask transitions are integral for creating a thrill to come across the upcoming animations of the video.
3. Transitions of Camera Angle: These transitions are not powerful as the actual camera movements. In terms of motion graphics, these predicate some of the important sub-categories. It is interesting to consider these types to understand how such transitions work.
● Dolly-In: It refers to the transitioning of one scene into another. The objective of such transitions is to take the viewer into two or more certain scenes in a forward direction while watching the video.
● Dolly-Out: This transition takes out a certain scene from an existing shot. The goal is to exaggerate the curiosity of the viewers during the video. These transitions occur between the window of starting frame and the ending frame.
● Truck/Pedestal: It is a combination of two aspects. The truck moves the video in a horizontal direction. The pedestal adjusts the video in a vertical direction. These aspects come together to improve the visual impact created by the motion graphics video.
● Pan and Tilt: The purpose of pan and tilt is to add smooth rotations in the videos. These two aspects are for widening the scope of the visual field and space of sense. Different software can assist you in this regard.
● Comprehensive Camera Movement: Such transitions are intricate. A bunch of different camera movements comes together to produce such cohesive transitions for motion graphics videos.
4. Transitions of Transformation: These transitions completely change one animation into the other. So that the artists can use these transitions to depict their message exclusively. These can cover different dimensions of creativity as well.
An ideal transition has to connect different shots of the video. It should perform for three motives. One is to manifest the brand’s message. The second is to maintain the flow of the motion graphics video. Third to keep the attention of the audience till the end.
This article was for making things simpler for you to understand. You got to learn about transitions. The best outline to use transitions for execution with motion graphics. The core of this discussion was the types of transitions.
The details of these transitions will help you dig deeper into them. The discussion is for giving you a clear idea about their natural functioning.
In case you are left with any doubts, BuzzFlick, a video animated company can help you with your queries. The studio is important to consider for quality production. The experts are available for your assistance as well. Their motion graphics portfolio will help you discover transitions in more depth.
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