Before, it was new and even enough to share an image on social networks from time to time. But now, if you don’t use them in your Social Media Marketing strategy, you can be left behind.
But the popularity of using images on social media hasn’t diminished its effectiveness: Facebook posts with images have nearly 3x higher engagement than those without. And it’s not just on Facebook. Tweets with images receive 150% more retweets than those without.
So how can you design images that stand out on Facebook, Twitter, and the other social networks your audience is on? And more importantly, how can you design images that drive engagement with your brand and traffic to your website?
To start, you are going to need a good design tool. Take a look at the list we found.
5 Best Free Tools To Design Images
Thanks to its hundreds of templates, icons, illustrations, fonts, and text styles, it will be really easy for you to design unique and high-quality images to share on your social networks or on your blog.
In fact, it does not matter if you have never designed an image in your life. Canva has a simple drag and drop interface that does not need a learning curve. Although both beginners and professionals can benefit from Canva’s rich library of assets and professional templates, they will allow you to design attractive graphics, presentations, and posters with little effort.
Canva offers less customization and flexibility than some tools (especially when compared to leading graphic design apps like Photoshop), but what it lacks in setup, it makes up for with an intuitive interface and beautiful templates. However, it’s worth noting that since Canva has over 10 million users, you’ll need to put in some effort to customize your designs and make sure they stand out from other brands using Canva.
2. Adobe Spark
Looking for the perfect balance between minimalism and power in your design tool? Then you have to try Adobe Spark. You can choose from dozens of professional templates categorized by industry category, design type (such as social media images, Facebook covers, banners), and size, then customize them to your liking.
Beyond the “Post” (graphic) layout type, Spark also offers two other types of projects: Pages and Videos. With Pages, you can create a simple and elegant web page that you can then share via a direct link. In addition, its basic video editing application works just as well as the graphic design tool. You can even get started with a template that walks you through video structures ideal for presentations, announcements, and more.
DesignCap is a simple tool created by Buffer. Thanks to it, you will be able to create simple and attractive images that accompany your social publications.
All you have to do is choose a template to make sure it’s the perfect one for your social media. There are great templates designed specifically for Pinterest, Instagram, or Facebook / Twitter.
Available for iOS and Android, with Desynger, you can create Canva-quality graphics and images, all from your phone.
Even on its mobile app, Desygner doesn’t skimp on features. Multiple menus allow you to fully customize image and text settings without being cumbersome to use on a small screen.
5. Gravit Designer
If you feel intimidated by advanced tools like Photoshop, GIMP, or Sketch but need more functionality than you can get from a tool like Canva or Desygner, Gravit Designer might be the perfect tool for you.
Gravit Designer has many of the classic graphic design features of tools like Photoshop, Sketch, and GIMP, such as layers, drawing tools, grouping, shapes, text, effects, and more, with a much more streamlined, easy-to-learn interface.
While Gravit Designer is great for building your own designs from scratch, it comes with a small library of pre-built templates for uses like blog posts and social media images. The app also provides a small library of shapes, illustrations, and icons.
Want to back up your design files or make them easily shareable with your team once you’re done? Gravit Designer is designed to sync with Gravit Cloud, which is also free. You just have to create a Gravit account and enable sync.
This is our list of 5 Best Free Tools To Design Images For Social Networks. What did you think? What tools do you use to design images?