The Arab Fashion Council (AFC) is partnering with d3 to create an official platform and opportunity for designers of menswear in the region. The main focus of the event will be on the ready-to-wear element of the menswear industry, a key pillar for nurturing the value chain and growing the export of locally made garments.
Here are some highlights from this year’s show:
Fall-Winter 2022-23 collection
The Fall-Winter 2022-23 collection was unveiled at the recent Arab Fashion Week Men’s edition in Dubai. The designers showcased new styles and concepts with an emphasis on inclusivity and diversity. The Fall-Winter 2022-23 collection featured pieces designed by 15 regional and international designers. The show featured 350 million followers on social media. The collections were shown at several locations throughout the city, including the Dubai Design District.
The Fall-Winter 2022-23 collection was a showcase of vibrant and energetic colors. The designer behind Maison du Mec, Joseph Jachachian, used the theme of “C’est Qui Le Mec?” to showcase his collection. The man in this collection exercises his right to perform throughout his life. The clothes showcased his right to perform and are designed with masculine touches.
The show included several high-end men’s clothing brands from the region. Ilyes Ouali, for instance, opted for a more youthful feel with her designs. The collection included asymmetrical tops, asymmetrical shirts, and black culottes. The designer also featured thick layered fleece and tasseled blazer pants. Throughout the show, it was easy to see why the designers favored this look for Fall-Winter 2022-23.
The brand’s designers scavenged the souks of Tripoli for materials and developed a bold collection with a bold vision. The collection was made of heavily printed materials, including ropes and piping. The designs were punctuated with accessories and embroidered patches. The collection also incorporated themes of inclusivity and sustainability. You can find the latest fashion trends from the Middle East at Arab Fashion Week Men’s.
Traditional dishdasha robe
The first Arab men’s fashion week began yesterday, virtually on YouTube. Designer Furne One from Dubai presented a collection based on the theme of “The First Temptation.” His designs, which were white, were worn by models who wore a traditional dishdasha robe, which featured a slit down the front. “This is the first time we’ve had the chance to showcase men’s clothing in a fashion event,” said Furne One, the founder of Amato Couture.
A male dishdasha robe is one of the traditional dresses of the Arab world. The dishdasha robe is often called a kandora, and is a traditional dress for men in the Arabian Gulf. Different countries within the GCC wear slightly different versions of the dishdasha robe. The design and color of this piece varies from one country to the next.
In the Gulf, the dishdasha robe has a long, loose design that’s paired with a shirt collar. It is traditionally made of Kandura, which is a cotton fabric with gold embroidery on the front. The robe is typically white in color, but comes in different shades for different occasions. During the hot season, dishdasha is paired with short sherwal trousers to help keep cool. In the colder months, men wear a keffieh or ghuthra.
Animal print shirts and pants
Continuing to push the boundaries of fashion in the Middle East, the Arab Fashion Council is launching a new series of shows this week, with collections focusing on a more adventurous wardrobe for men. The three-day event will feature fifteen international and regional designers, including Spanish designer Arturo Obegero. Look out for animal print shirts and pants from Zardouz and Boyfriend The Brand.
Behnoode is another up-and-coming brand in the Middle East. Founded in 2021, the brand’s collection took inspiration from the great Modernist artists of the past. The collection featured mismatched prints and a yellow patchwork jacket with tassels. The brand’s women’s wear was just as striking. In addition to men’s clothing, the men’s collections included trousers, shirts, and shorts in animal print.
Robotic dog closes Maison du Mec show
In Dubai, the first day of Arab Fashion Week Men’s was closed by a robot dog, which was a special addition to the Maison du Mec show. This slick robotic dog was part of the latest collaboration between Maison du Mec and Italian fashion house Ferronato. The dog carried fine accessories and blocked electromagnetic interference and unwanted tracking. As part of the show, the designer also featured a mind-reading magician.
The robot dog was the show’s highlight, displaying both luxury and high-tech appeal. The robot dog was designed by Lebanon-based designer Joseph Achajian and teamed up with Swiss accessories maker Ferronato to produce the world’s first luxury accessories range with full data privacy protection. The brand has integrated meta-fabrics into high-end accessories to help block electromagnetic interference and unwanted tracking via devices.
This innovative collection, presented at the Lighthouse Building in Dubai, was meant to celebrate the future of luxury privacy. The robotic dog featured in the show closed the show in an amusing way, introducing the crowd to a new way to use smartphones and other digital devices. The robot dog was also a part of the show’s opening and closing moments, which were capped off by the robotic dog’s performance.
Technology showcased at Maison du Mec show
The opening night of the 13th edition of Arab Fashion Week Men’s featured the work of four local and international designers, including Lebanese brand Maison du Mec, London-based label Permu, and Filipino streetwear brand KA-1. A collaboration between Maison du Mec and Ferronato also made its way to the show, highlighting its latest technology and collaborations with artists such as mind-reading magicians and artists. The show also included a number of micro-smartphone cases, soft leather backpacks, and sloured drawstring bags in hues of burgundy and blue.
Another exciting new piece of technology showcased during the show was a robotic dog, which was an interesting touch to the show. The robotic accessory was developed in collaboration with Ferronato, a Swiss luxury accessories brand, and features meta-fabrics to block electromagnetic interference. The bag is a perfect example of how high-tech fashion and technology can go hand in hand.
The digital transformation of the fashion industry has been accelerated by the Covid-19 pandemic, which has sparked an unprecedented explosion in the industry. Asher Levine, a leading American designer, integrates cutting-edge science and fashion technologies into his men’s clothing.
Partnership between Arab Fashion Council and Dubai Design District
Embracing the region’s design talent is a priority for the Arab Fashion Council. The federation of haute couture and fashion has forecast a 5.92 percent growth rate for the men’s fashion industry in the years to come. The council is collaborating with the Dubai Design District, and the Federation de la Haute Couture et de la Mode to bring five Parisian designers to the Middle East, to present their collections during the Arab Fashion Week Men’s Spring/Summer 2022.
In addition to showcasing emerging designers, the new event will promote regional and international brands. The Arab Fashion Council will present the men’s collections in a hybrid format, featuring exclusive physical activations and innovative virtual presentations. The event will include collections by 17 regional and international designers, including Dubai-based Amato, Valette Studio, Emergency Room, Todd Hessert and Louis Gabriel Nouchi.
The show will feature renowned designers from the Middle East and beyond. These international designers include: Aboud Jammal, Lily Blanc, Pearla Collection, Michael Cinco, Emergency Room, Heyun Pan, Ricardo Fernandez, and KA-1. In addition to featuring international and regional designers, the event will also feature a live stream of the show.