There is nothing more exciting than designing a website, especially if it is for a venture that is slowly getting more business than expected. This is what most business owners aspire to, for their company to be well known, and of course, to rake in profit. One of the things that an entrepreneur could do to make sure that their target market knows their company exists is by having a website that details all the information a person would need to become a buyer.
But having a functional website is not enough. You have to make sure that it is user-friendly and avoid committing these common yet overlooked mistakes when designing your website.
Not checking the website’s usability
The method of testing and checking how usable a website is is called usability testing. This is done by employing real users to navigate through the website. The aim of this activity is to identify areas where users are having the most trouble and to find ways to improve the overall user experience.
Having others check your website’s usability will help you see if your customers were able to easily use your website. They are not lost while looking for some information they deem useful. It would also help you see if there are some bugs or usability issues. If the tester had a functional and efficient experience using your website. Before you make your website public, make sure that it has undergone testing first.
Hiding your contact details
Displaying your contact details is one of the steps to gaining your possible customers’ trust. To ensure that you are a legitimate this. One of the things that internet users are looking for these days for their peace of mind is your contact information. As the number of fraudulent websites (hoaxes, phishing, etc.) increases on the internet. Web users are becoming increasingly distrustful. Having your contact information displayed will appease them.
Having an outdated design
If your website’s design is outdated, visitors would have negative assumptions regarding your business. You are not a person worth their time simply because you don’t care about the impression or message you are imparting to them. Who would want to do business with someone who does not have the initiative to improve themselves?
Customers would be looking for solutions to their problems from you and when you ignore something as vital as your website. Your visitors may conclude that you are ignoring other aspects of your organization as well.
Customers, especially new ones would also use your website to judge you. Whether you are worth paying their hard-earned money with. When it’s obvious that you haven’t put any effort into your website in years. They would assume that you also don’t put much effort into your products or services.
If your website is committing any of these common mistakes, it would definitely hurt your business and your company’s reputation. Start remedying it by giving your website a thorough look at how these common mistakes could be avoided.