The rapidly and continuously evolving algorithm by Google indicates that its mere logic is to please the user base. If the audience approves of the content in the SERPs, it generates better revenue and drives more traffic. Similarly, people enticed by the headlines are more likely to click on the link. At this point, the content marketing agencies divide into two sides. One group is of the view that the headlines must be SEO-friendly, and the others believe that they should be strictly designed to get the click by hook or by crook. However, it does not seem to be a dichotomy when considered carefully. Instead, it is equally possible to set SEO titles with clickbait appropriately.
Here, I would like to mention that I mean to emphasize the words “with” and “appropriately.” It simply means that we can have better SEO content writing services when employed with the appropriate clickbait strategy. Furthermore, before we get into the details of how to design the
Perfect SEO clickbait title; we shall be discussing clickbait in brief.
What is clickbait?
Clickbait defines as “the content curated to get maximum reader’s attention, clicks, and shares exploiting the curiosity gap.” This definition nullifies a typical idea about clickbait because it does not seem inherently misleading. There are two main types of statements in the headlines regarded as clickbait.
- Bait-and-switch items that claim one thing but offer something in the content.
- Sensational headlines that persuade the readers with cloying statements.
All forms of media use the technique in one or the other. Like SEO titles, good clickbait headlines trigger curiosity in readers and compel them to read the article. However, it gives the optimum results if it represents the content.
This is where the cliché of clickbait being a bad practice arises!
Deceptive Click baits
By this, we mean to write a title related to the sports field, and the content is about politics. Indeed, your reader will click the title, but he would feel deceived and return within no time. Consequently, you will get as many bounce rates as clicks, leaving you no net benefit. On the contrary, such a practice proves extremely negative for your overall positioning on SERPs. It may get you some attention on social media platforms; however, a click or a comment on Facebook or Twitter, in the long run, won’t do much for your business. Instead, it will cause you a bad reputation. You can easily avoid using deceptive clickbait in your SEO titles by evaluating your content concerning the following.
- The blog content is just an ad disguised as an article.
- The article fails to deliver any value concerning the headline.
- The content is related to the headline. However, it is not well-structured. It does not suffice basic requirements concerning the metrics. For example, it uses slideshows to get page views.
The bright side of clickbait
Just as mentioned above, clickbait is not always bad. Rather, it all depends upon how you use it. Here are some useful clickbait tactics various professional content writing services employ in strategies for better SEO outcomes.
- Offering value to the reader.
- The blogs are not short and easy to understand.
- The typical design of the headlines mainly focuses on appealing to the audience’s interest.
- Such headlines utilize the ‘power words’ to provoke emotional responses in the audience.
SEO content writing services experts indicate that the titles incorporated with the sentiment polarization and popularity with negative or positive inclinations drove more readers.
Hence, such pros present a strong argument to utilize the perks of clickbait to offer the best SEO content writing services.
The SEO headlines focus on complying with the ranking factors for search engines, such as trending keywords, meta tag, user experience, meta description, quality, and length of content. Consequently, search engines pick up the content concerning these keywords. Yoast, offered by WordPress, is one of the handiest tools to keep track of these essential factors. Further, you can use a well-reputed SEO analyzer to keep track of the keywords used on your pages.
Like clickbait, SEO headlines also implicate some drawbacks when used inappropriately. For example, stuffing the content with too many keywords would seem robotic. It may rank in SERPs for some time. However, it won’t be engaging for your readers.
SEO clickbait headlines
With such a descriptive overview of clickbait and SEO strategies, you must have realized by now that either of the approaches is not optimum when used inappropriately or alone. Hence, experts for professional SEO content services have come up with an amazing strategy of SEO clickbait. As the title indicates, it is a mix of SEO titles with clickbait tactics to get the best out of your content and improve your ranking on the SERPs.
Creating an SEO clickbait title is not that rocket science. Typically, you have to be well-acquainted with the ongoing trends in the industry. Hence, you have to get into your target audience’s mind, and your content must address your audience’s interests. Following are a few strategies lined up for you to facilitate the understanding.
Using the ongoing trends in public is a handy trick to get your content ranked. Meme culture is on the rise these days. Hence, you can refer to popular memes, songlines, or political situations. Indeed, using such phrases in your content, All you need to do is be creative to increase your website traffic ultimately. Apart from the trends, you can generate good SEO titles by keeping abreast of your competitor’s strategies.
Use of Keywords
Stating that SEO content writing Services are about the best-optimized use of keywords won’t be wrong at all. Hence, you can use the SEO analyzer by Navicosoft and add relevant and trending keywords to your page.
Therefore, once you have chosen the trending topic you will cover in your blog, you have to decide on the right optimized keywords for your title. There are several online tools available that may help you in this regard. For example, Google keyword planner. These tools offer you a brief overview of the related keywords, search volume, competition, etc.
As I have mentioned, the impact of sentiments and polarization concerning the user attention, considering it for your SEO clickbait, is inevitable. For example, you can use good terms in the SEO titles such as amusing, shocking, and useful. Initiating with such promising words persuades your reader to go on reading your content. Furthermore, if your content is equally strong, you will get the results. On the other hand, if the content fails to correspond your title to your content, you will lose your audience. So, be choosy!
Facts and figures
Don’t tell, but the show is the general motto for quality writers. I second that! Using exact figures impacts your readers’ minds that they are going to read something valuable. Hence, they stick to it—for example, 5 tips to boost your sales by 80%. When presented with such content, the reader would know what they should expect.
A personal touch
Adding a personal touch always proves to be beneficial. Set the SEO titles that prompt a one-to-one conversation with your readers. For example, using second-person pronouns is a good option. Even first-person headlines also work to build a direct connection with the audience.