How to choose your professional SEO Company?

SEO Company

To stand out from its competitors, a company well placed in search engine results has every chance of attracting customers more easily. Indeed, 70% of Internet users consult a company’s website before purchasing any product or service, via a search on Google (on Bing, etc.). If you appear at the top of the first page, you will naturally attract more people than if you are at the bottom of the 2nd page. Thus, it is important to work on your natural referencing. You don’t know anything about it? You can hire a professional SEO Company. But take the time to choose well.

What is the role of a professional SEO company?

Optimize the site technically

It is the work carried out on the structure, and the architecture of the site. Several elements must be taken into consideration:

Page load speed: If your site takes a long time to load, it can drive users away and send a negative signal to search engines.

Rendering on mobile formats: Today your site must be responsive and adapt to the different types of devices used

Work on content and keywords

To stand out from its competitors, a company well placed in search engine results has every chance of attracting customers more easily. Indeed, 70% of Internet users consult a company’s website before purchasing any product or service, via a search on Google (on Bing, etc.). If you appear at the top of the first page, you will naturally attract more people than if you are at the bottom of the 2nd page.

Thus, it is important to work on your natural referencing. You don’t know anything about it? You can hire a specialized company. But take the time to choose well.

What is the role of a professional SEO company?

Optimize the site technically

It is the work carried out on the structure, and the architecture of the site. Several elements must be taken into consideration:

Page load speed: If your site takes a long time to load, it can drive users away and send a negative signal to search engines.

Rendering on mobile formats: Today your site must be responsive and adapt to the different types of devices used

Work on content and keywords

To position you in search results, engines review the content and keywords of your website. The choice of words and their positioning on the pages is essential to obtain good results in terms of natural referencing.

Get backlinks and boost your popularity

Search engines attach great importance to the number of links that lead to a site and their quality. A site mentioned more than another will be judged as more popular by the engines and will stand out better in the search results. Of course, the links must be related to your activity. The search for new links is one of the missions of the professional SEO company, alongside work on social networks.

What are my SEO needs and goals?

Any work on the referencing of a site begins with an audit which will make it possible to determine the points of improvement/criticisms from there will be born a strategy.

To note

Does the agency promise you quick results and guaranteed first positions on Google? Run away! No one is first on Google in a week [We talked about it in our video “Why you won’t be first on Google in 2 weeks “]. Natural referencing is a basic work, on the medium / long term. If SEO were a running discipline, it wouldn’t be a sprint, but rather a marathon.

On the other hand, the SEA can give you an additional “momentum”.

Paid referencing in addition to natural referencing

In parallel with a natural referencing strategy, it can be very interesting to carry out a paid referencing strategy: this involves advertising on Google Ads (formerly Adwords ) and Facebook Ads.

These 2 solutions offer to highlight links to your site in search engines and on partner sites. To get qualified traffic, you obviously need to call on an expert. The latter will have a precise knowledge of the tools and will configure the campaigns according to your objectives and your budget.

These online advertising campaigns allow you to target qualified prospects and customers, increase the number of visits to the site, increase your online sales, or even your notoriety.

Analysis tools will allow you to have visibility on these actions; the implementation of indicators (KPI) is essential to judge the performance of the campaigns.

By Naveed

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