Podcasts are becoming very popular with each passing day. Some people listen to podcasts for motivation, while some watch them for entertainment. Knowing the different types of podcasts helps gather a loyal listener base for easier podcast marketing.Typically, podcasts are a series of digital audio files. People can download them through the internet and listen whenever they want. As podcasts don’t bind people to sit at one place at a specific time, they are gaining more fame.This increasing popularity of podcasts is good news for podcast creators. The podcasters can share their expertise and earn handsome revenue through it. If you have just started with podcast creation, it will take some time until you start earning from it.First, focus on increasing your long-term listeners and creating quality content. Once you are producing premium content, take your podcast on the earning track.In this article, we will tell you how to grow your audience and earn through your podcast. So, let’s dig further!
Ways to Monetize Your Podcast
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Multiple platforms help you sell your podcasts, like Apple, Supercast, Spotify, etc. You can go with the one that best suits your podcast needs. Although all platforms are helpful for podcasters, other subscriptions are slightly better than an Apple podcast subscription for several reasons.The most prominent reason is that Apple isn’t that Android-friendly compared to other podcast platforms. As most of the users have Android devices, they tend to watch podcasts on platforms like Spotify, Supercast, etc. Thus, podcasters also target these platforms to get the maximum audiences. Let’s look at various ways to monetize your podcast:
Go for Sponsorships
Sponsorships are one of the most common and easy ways to monetize your podcast. You don’t have to meet any specific download/listener goal to make money. Instead, you need to reach out to your niche-related brands and deal with them.You will advertise their products during your podcast, and they will pay you for that. Besides getting payment, sponsorships also bring a handful of the audience to your podcast.
Sell Premium Content
Another way to monetize your podcast is by selling premium content. Focus on the pain points and interests of your audience and create content accordingly. Next, share a small excerpt of this content to leverage the audience.For this purpose, you need to create some notable recordings along with the free ones. Here’s what you can sell:
Exclusive Q/A sessions with guests
Early access to episodes that will be free after some time
However, ensure that your free content still holds value. Otherwise, the audience will assume you are hiding all the good stuff and may get bored.
Ask for Donations
Donations are best for new podcasters who want to earn money immediately. Fans are always ready to give a few dollars to their favorite content creators. So, ask for donations from your fans and use that on your content promotion and creation.You can use PayPal, Strips, and GoFundMe to collect donations. If you don’t have an account in these apps, create one. Drop its link in the description box of your podcast and ask the listeners to donate whatever they can.
Marketing Strategies to Grow Your Audience
Without a handful of audiences, it’s impossible to start earning as a podcaster. So, to grow your audience, you need to follow effective marketing strategies. Here are a few of them:
Craft a Catchy Title and Description
The first things your audience will look at are the title and description of the podcast. This helps them identify whether the content in the video is for them or not. That’s why you should describe the primary purpose of your podcast in the title or description.It makes the audience hooked and compelled to watch the entire content. Don’t mistake mentioning only the episode number in the title. Otherwise, the audience will not feel connected to your podcast.
If you are new to the podcasting world, we suggest you upload a few episodes as soon as you start. The number of episodes should be anything between five to ten. This way, the listeners will subscribe to your channel to listen to the future content.Multiple episodes convert your one-time audience into long-term listeners. In contrast, if you start with only one episode, the listeners will have no reason to subscribe. Furthermore, podcasts with more than one episode look serious and committed.
Update or Create Your Website
If you don’t own a website, you should start with one. Websites and blogs are easier to share than podcasts and attract more audiences. This means you can double your podcast listeners through your website.You can use your site to upload and share your podcasts. Even if you don’t want to use your website, you can embed your podcast link in your content. So, whoever comes to read your content will watch your podcast too.
Perform Proper SEO
SEO (Search Engine Optimization) is great to attract potential audiences to your podcast. You can easily do SEO of your podcast title and description by adding the keywords your audience is likely to use. Learn about SEO and its best practices.When anyone searches your target keyword, your podcast will pop up in the results. Hence, the overall audience increases, which helps you in monetizing your podcast.
Publish Episodes at the Right Time
Just like you take care of timing for social media posts, it’s essential to do it for podcast episodes too. Posting at the right time helps you in engaging with maximum listeners. If you have just started with podcasting, you can look at your competitors.Examine when they post specific content and try to follow the exact timing. Try to create better content than your competitors and post it at the right time to target their potential audiences.
Podcasts are great for sharing your knowledge and earning through them. However, monetizing your podcast isn’t an easy task. You need to grab long-term listeners and create quality content. After creating content, you should focus on marketing it.Right marketing strategies help you in podcast monetization. These include asking the audience to get your podcast subscription or for donations. We hope this article provides detailed information on podcast creation and its marketing.