Marketing points more and more towards the visual part. For this reason, social networks have innovated to give more space to this type of content. As an SEO consultant, we will talk to you about how to use LinkedIn videos for your business. Learn to take advantage of the tools you have.
Audiovisual is a trend in marketing
Humans, by nature, prefer the visual. The ability to process this type of information is much faster than plain text. Taking this into account, companies have decided to integrate this type of content into their strategies.
It is a way to offer content in a more compact and interactive way. According to HubSpot, it is thought that by 2019, 80% of internet traffic will depend on videos.
At the content level, the visual plays a very important role. It increases the chances of reaching your audience. A high percentage of people decide to buy a product after watching a video about it.
The visual is also an excellent way to connect emotionally with Internet users. They say that a picture is worth a thousand words. Using videos that allow you to appeal to users’ feelings favors your conversion rates.
Without a doubt, visual communication is an important part of marketing today. Over time, the way of doing marketing has evolved to integrate more elements capable of effectively reaching users.
Innovating and gradually understanding that the way of communicating changes and that customers are more demanding is a way to stay current. As a company, you must constantly investigate. This helps you offer a clearer and more efficient message.
How to upload videos on LinkedIn
LinkedIn is a professional platform that has evolved over time. The social network has always allowed sharing of video links. However, now audiovisual material can be published directly.
It is possible to do it from the computer or from the mobile. To upload a video from your computer on LinkedIn, you just have to go to your company profile and select the function tab.
The new thing that the social network added is that you can record videos from the platform and upload them with your mobile. They are recordings, not live broadcasts. You will also have the option to make it your gallery.
LinkedIn has a FAQ section regarding the topic. This section can help you better understand what to do.
How to use LinkedIn videos for your business
Making videos for LinkedIn can bring many benefits to your business. You just have to know what type of content to publish and in what formats. Many companies are dedicated to sharing information about themselves only when they have other options such as useful or interactive content.
The audiovisual offers endless opportunities that will allow you to reach your users. Here are five ways to use LinkedIn videos for your business.
Share your projects
Something that works very well is sharing your projects on this platform. If you are busy wi something new, take the opportunity to show the process to your users. That shows that you are constantly looking to innovate.
You can also show the before and after. Make your followers participate in your creative processes. This helps them connect with your company and is a way to humanize your brand.
You must understand that a large number of customers buy due to emotions. It will be easy to have a loyal audience if you manage to reach them through feelings.
Offer advice in your videos
Neither LinkedIn nor any other network, you should focus solely on talking about your brand and offering products. Also, try to include valuable content that your users can take advantage of what you share with them.
You must first choose a topic related to your field to use LinkedIn videos for your business. You can focus on answering doubts or questions, giving solutions to certain problems. This type of material is one of the most shared.
Besides, you can also talk about a relevant topic or something innovative within the field in which you work.
Make your business known
It is proven that the companies that can successfully connect with users are those that make themselves known. Show your values and those aspects that represent your brand.
Another idea is to show the workspace. These types of videos make users more confident in you and what you do. Never forget to integrate your employees into this type of content.
Using videos in marketing is one of the most practical ways to show that you are more accessible.
Interview pros in your field
Never miss the opportunity to have a pro talking about topics related to your field. This is something that draws a lot of attention from users. Well, they are personalities who have credibility.
You can take advantage if you have some connections to invite people who give valuable comments.
Something that is very important is that when uploading the video, you add both the name of the specialist and the role he plays. This helps to identify it faster.
Remember to make informative and short videos so that everything is more dynamic.
Promote the services you offer
Remember that the most important thing on your list is to promote your products and services. As we mentioned before, a user is more likely to buy if he sees a video of what you offer. In addition to that, it is a much faster way of giving information.
You can include features and benefits of the products or services in some short videos. This also makes your customers better appreciate what you offer. It is essential that these do not last longer than a minute.
Using less conventional methods like talking about a problem and solving it with something you offer is also effective.
Knowing how to use LinkedIn video for your business is one way to take advantage of the tools at hand. Audiovisual content offers you many options to reach your customers.