How to Increase ROI with Instagram Contests
Insta contests are a common feature on the platform. Many users host contests to increase traffic and sales on their pages. Companies need a method of measuring their online presence to ensure success. Here are some tips to help brands increase their ROI through Instagram contests check now
What is ROI exactly?
The ROI, also known as Return On Investment, is a criterion that helps you decide if your marketing strategies have been successful. Marketing campaigns need funds to be run. Those who create them want to ensure that they make more profit than they spend on the drive.
In some cases, ROI may also refer to the Return on Impression. This is the sum of the number of people who see your advertisement even if they don’t buy anything. A successful marketing campaign will also include making sure your ad is visible online. Your brand will be more familiar to people who see it more often.
How can you calculate your ROI?
You can measure your return on investment to make sure the amount you spend advertising your products is less than what you get in sales. You can calculate your return on investment by using a simple formula. This is the profitless cost of advertising the campaign divided by the price.
A positive ROI means that the campaign was successful and you made a profit from your initial investment. If the ROI is negative, it might be time to reevaluate your marketing strategy and look for new ways to improve your online marketing campaigns.
Is it beneficial for brands to participate in Instagram contests?
Many people may view Instagram contests as a wasteful use of their time and resources. Contests can help brands reach their target audience faster and make their products visible online.
Offering potential customers the chance to try a product free of charge is a way to create excitement and demand for that product. It makes it easier for potential customers to visit your Instagram account and your website to find out what you have to say.
This will allow you to attract more potential customers and not spend a lot of money on large-scale marketing campaigns. These are some great tips that will help you do this.
1. Don’t hesitate to give away your most popular products
To increase your sales and ROI, the first thing you should do is choose the right products for your contests. It might be tempting for you to give away products that aren’t performing well online. However, if you want to increase their visibility online, it is better to promote higher-rated products. This will encourage your existing customers and new followers to participate in your event.
A potential customer will want to see the best sellers when they visit your Instagram or website to check out your products. These products get the most traffic, and people are most likely to give your brand a chance.
This contest is an opportunity to pay more attention to mentioning the product’s success in your competition. Depending on how you promote your game, you can say, in the audiovisual content or the description of your post, that this product is indeed a top-seller on your site and that the winner will get it free of charge.
2. Giveaways are a great way to keep people coming back for more
While contests may have different rules than simple giveaways, giveaways are an important part of the process. Giveaways can help you attract more people to your Facebook page by requiring your followers to follow simple rules.
Instagram giveaways require that the audience follows the creator and likes the post. They can tag their friends, repost the center to their profiles or share it on their stories.
These tactics ensure that the post gets a lot of attention and is not expensive. You can also encourage your followers to follow your page, so they don’t miss any giveaway posts.
3. Get involved with influential people
Instagram is the most popular platform for influencers to post their updates. They have easy access and quick communication with brands, other influencers, and followers. They can post content frequently without spending too much time creating it because of its simplicity.
Many brands choose to collaborate with Instagram influencers to promote their products. Brands that work with them see a rapid increase in sales.
You will need to calculate the cost of your influencer’s monetary reward for your collaboration and the cost of any products that you send them in exchange for their review. The final profit from this collaboration should exceed the amount you spent shaping it to maximize your ROI.
4. Promote them using the appropriate hashtags
Hashtags are big on Instagram. They can help increase the performance of your posts. Many hashtags can attract the right audience and help your posts get more attention from the right people.
There is no limit on how many hashtags you can use in your posts. However, it is important to avoid using certain hashtags too often and not repeat yourself when phrasing them. Free online tools like All Hashtag or Seek Metrics will help you identify the most popular hashtags in the niche you’re trying to promote.
You don’t have to use hashtags already created. It is also a good idea for you to create hashtags for your Instagram contests. You can make a hashtag depending on the game. This will allow your followers to easily use it to let you know that they participated in the contest.
You can use hashtags to include your brand name, the name, product of the product being promoted, or any other relevant information to the contest, such as achieving a certain amount of followers or a year anniversary for your company.
5. Use your imagination to enter contests
You can make your giveaways more interactive by adding additional steps to make them more enjoyable for your followers. You can ask your followers to:
- Design new packaging for your products
- Photograph your customers using your products
- Make fan art for your brand using digital or hand-made tools
- In your stories, mention your contests in a creative manner
These ideas will make your contests more engaging for your audience. You can make your games more interesting by switching between simple giveaways or interactive contests, so people with limited time or less creativity can take part and win products from your company.
You should also repost your favorite submissions to your page and give them a shout-out after the event has ended. You can also use this opportunity to create unique hashtags that will accompany your giveaways.
How to avoid making mistakes when running an Instagram contest
It would be best if you also remembered that battles could cost you both time and potential customers. You must first be sure about the price you will charge the contest winners.
Giving the winners a prize
such as a phone or cash reward, might seem tempting, but this will not help you win customers. You should only give away products you have made if your brand has its product line.
This will allow you to attract customers interested in your products and make them more likely to give them a try. You should also ensure that the rules for entering the contest are not too difficult or demanding.
Your giveaways and contest rules should be simple. The easier they are for your audience to follow, the more likely they will participate. If someone is told they must follow you on four different social media platforms to be eligible for your giveaway, they will likely turn down the opportunity to win.
Another mistake giveaway companies make failing to follow up on contest winners after they are over. Brands are known to reach out to the winners of giveaways via personal messages to request their information to send them the prize.
This is a valid tactic, but it is not the only one. You should post on your social media accounts naming the winner after the giveaway is over. After they have won their prize, you should ask them to post a message on their social media pages.
This is crucial as it could cause confusion among your followers and lower their trust in your brand. They might think that your contest was not legitimate. Overall, transparency about your contest rules and the results will increase confidence among your followers. This will allow you to achieve the higher ROI you want.
Use Instagram contests to your advantage.
Instagram is a social media platform that offers many opportunities to promote products and brands to its target audience. Users love winning something for free, and contests are very popular.
You can easily increase your ROI and sales by using the right strategies for running and promoting your ads. Contests on Instagram will allow you to attract the right people, build a loyal following and increase your return on investment.