Content marketing is based on knowing very precisely what the needs of our customers are and giving what they want in a few words. It is about generating and distributing the content that our current and potential customers are looking for in order to capture their attention and establish a connection with them. In no case is its promotional content. We are going to show you the best tools to make implementing your content marketing strategy much easier.
1. Little Bird
Little Bird helps you locate influencers according to the topic you are looking for, people who generate relevant content for the members of your community. It allows the search and validation of relevant information to be brought together in a single platform.
This tool fulfills two priority objectives in your content marketing strategy-select and organizes content. With it, you can search for relevant content across the web and generate a publication calendar. And it has a free version and a paid version, and it allows you to try the full version of the tool for 30 days.
This application is very well known and allows integration with various social networks. Its operation is very simple. Simply configure the time slots and the frequency with which you want to publish, and Buffer takes care of distributing that content automatically at the best time.
This web application is free and allows you to generate short videos in a very short time, and the result is really good. Once you generate that content, you can share it on your social profiles, website, or blog to improve online visibility.
One of the most important things when posting content on Twitter is to correctly choose the most appropriate time to post to maximize dissemination. Tweriod does just that, and it tells you when our followers are connected to optimize the visibility of our tweet.
It is one of the most powerful and complete applications for your content strategy. It selects relevant content related to your activity and provides you with ideas to generate new content with a high level of engagement. Another very powerful function is the optimization of the publication according to the social profile in which it is going to be published. It is a paid tool, but it can save you many hours of work if you have to generate a large amount of content for your brand.
It is based on your tastes and preferences to suggest relevant content. It has an interest-based community feature through which you can track opinion leaders and influencers and monitor the content they generate and share.
This application is not only a blog and web reader that brings together all the filtered information. And it goes further. It also allows publishing directly, thanks to its synchronization with Buffer. You can add new content to monitor, and it provides you with information about the relevance of the sources, thanks to Feedly’s own database.
It brings together three basic functions of the prescribers of your brand: recognize, recruit and mobilize. And it helps you generate a community of people who prescribe and support your brand. It allows integration with different CRMs (a topic that we will deal with later), social networks, and marketing automation tools.
It is the fastest-growing publishing tool in the world. And it has generated over 15 million posts already. It is a platform chosen by millions of readers of the most varied topics. And it is very useful to inspire you to create new content or share content that has already been on your social profiles or website.
With these tools and a lot of perseverance, your content marketing strategy will be a complete success.