According to the report released by SensorTower, the global mobile game market will have a good growth trend in 2021. However, with the normalization of epidemic countries and the introduction of some privacy policies, there is still a certain impact on the global mobile game downloads. Of course, in terms of the overall revenue of the mobile game market, the growth trend has increased significantly.
In 2021, the total number of downloads of global mobile games reached 55.6 billion, a decrease of 1.1%compared with 2020. The download volume of Google Play was 46.8 billion, an increase of 1.5%, while the App Store download volume increased by 8.8 billion, a decrease of 15.8%. In terms of income, the total revenue of global mobile games in 2021 was 88.8 billion US dollars, an increase of 11.4%over 2020. Google Play and App Store increased by $ 36.7 billion and $ 52.1 billion, respectively.
According to regions, Asia is the fastest -growing country, while Southeast Asia and Latin America have grown the fastest. This is mainly driven by Google Play, with an increase of 7.6%and 5.6%, respectively. US income accounts for 29%, followed by China, Japan and South Korea.
Let’s take a look at the performance of the Southeast Asian mobile game industry. Southeast Asian countries have a huge Internet population, making players call it the “most promising market” in recent years. Statista’s data shows that in 2021, many countries in Southeast Asia ranked among the top 15 in Asia in terms of smartphone users. Indonesia surpassed Japan and ranked third in Asia. It is estimated that by 2025, the population of Southeast Asian countries will exceed 550 million.
In Southeast Asia, e-sports market has developed rapidly and is becoming a part of mainstream entertainment. According to Niko Partners, more than 60% of Southeast Asian players are attracted by E-sports. Since the 2018 Asian Games held in Jakarta, Indonesia, e-sports events have landed on the stage of major sports events in Southeast Asia several times, including the Southeast Asian Games (medal event) in the Philippines in 2019, the Southeast Asian Games in Vietnam in 2021, and the Southeast Asian Games to be held in Cambodia in 2023. In addition, the 2022 World E-sports Championships will also be held in Bali, Indonesia.
According to OOKLA’s ranking of download speeds for the national mobile Internet in the Asia -Pacific region, Singapore’s performance is the best, and other major countries in Southeast Asia ranked medium or even lower. Even so, Southeast Asian users still show huge demand and penetration in the Asia -Pacific region. According to the average online user time divided by the country, mainland China ranks only tenth; the top 4 ranking is Southeast Asian countries.
Sensortower data shows that compared with 2020, the total downloads and income of mobile games in Southeast Asia in 2021 increased by 6%and 15%, respectively. Due to the long -term sustainability of the epidemic, this trend will continue. Android users are still the largest download and income sources in Southeast Asia. In terms of download, Indonesia, Vietnam and the Philippines are one of the top ten countries in 2021.
According to the industry’s revenue in Southeast Asia, Thailand, Indonesia and Vietnam are ranked first. 2021 Thailand is the country with the highest income in the market. In terms of income composition, nearly 70%come from IAP income. With the development of the IAA industry in recent years, more and more players have paid attention to the mobile game market in Southeast Asia.
This can also be seen from the data of Mintegral. Taking Indonesia as an example, since 2021, as more and more game developers have focused on Android games in Southeast Asia, the traffic and budget of the entire Indonesian market have increased. In particular, the ECPM data of Indonesia 2021 is almost twice as much as 2020.
In addition, media channels play a vital role in promoting the development of mobile games in Southeast Asia. Tiktok has become the most important social entertainment platform for Southeast Asian users. According to its official data, the number of users in most Southeast Asian countries ranks among the top 10. Especially in Indonesia, the number of users is close to 100 million, ranking second. Therefore, Tiktok provides a good platform for the main developers and brand owners to let more Southeast Asian users understand.
In 2021, MMORPG’s total user expenditure exceeded 8.43 billion US dollars, which is growing at a very fast speed and ranked second in various market segments. However, MMORPG -type games have gained various popularity in Southeast Asia. The compound annual growth rate from 2021 to 2026 will reach 9.5%. The development of the millennial online game creates a virtual world for video game players. Global gaming markets have also increased the growth of gamers and investment in the Global gaming market.
In conclusion, in Asia, although China, Japan, South Korea and other traditional game giants dominate, Singapore, Malaysia, Thailand, Vietnam, Indonesia and the Philippines, six Southeast Asian countries, also have 270 million players (19%), and the market revenue is expected to reach $5 billion, accounting for about 6% of the total revenue of the Asian game market. This shows that the mobile game market in Southeast Asia is very potential, and game developers should pay attention to it. In Southeast Asia, players are keen on MMORPG typed games, which can be seen from the behavior of users using Redfinger cloud phones. With the increase of players, redfinger will become the best mobile game platform for players to download and enjoy games.
