A business card is an integral part of your brand identity, and there are some simple ways to make it look more professional. Here are a few common mistakes to avoid. Avoid having disorganized or confusing information, use a pre-existing colour scheme, and add a unique finish. If you’re ready to make your business card, you can follow the tips listed in this article. We hope these tips will make the creation process easier and more effective!
Avoid common mistakes
While a good business card can make an impact, it is likely not to be viewed as professional if it is not readable. To avoid this, try to keep your text and design clean. Use readable fonts. Although fancy fonts can make your card look elegant, it must be easy to read. If the text is too small, it is impossible to read, which may lead to misunderstanding. Avoid using decorative typefaces and stick to a simple font. Always remember that consistency is essential in building your brand, so choose your font and colours to match the tone and aesthetic of your website or other assets.
Avoid disorganized or confusing information
When printing your card, you should double-check any information on it. Ensure all the information on your business card is correct, including spelling and grammatical errors. When people receive your business card, you have only one chance to convey your personality, style, and work. To make it easy to understand, write in plain English. Keeping the information on your business card simple will help people recall and contact you more easily.
Include all primary contact information, including name and surname, phone number, URL, and physical office address. Include a summary that reminds your audience about your primary services or offerings. Consider using a tagline or one-word description for creative professionals. These will help you stand out from the crowd. If you’re a creative professional, you may consider including the URL of your blog, website, and professional social media accounts.
Use a pre-existing brand colour scheme
To create a high-quality business card, you can choose from pre-designed templates in Publisher. These templates have a specific colour scheme and fonts used by a particular manufacturer. Depending on your business type, you can create a custom card to fit a specific market, location, or employee. In addition to these options, Publisher also provides templates for business cards, such as brochures, leaflets, and posters.
Add a special finish
Adding a unique finish to your business card can enhance the final product, but this option will cost more than you initially planned. Using foil embellishments and embossed finish can give your cards a high-end look while making your card feel more tactile. These finishes can also add extra visual impact to your cards, making them more memorable and appealing to prospects.
A matte finish is one of the most common types of business card finish and is an excellent choice for cards with a spot UV embossed logo. This type of finish makes the logo pop and can be used with other finishing options. While matte allows the design to be the focal point of your business card, it will also prevent ink from adhering to the card’s surface.
Avoid bright colours
You want your business card to stand out from the crowd. But it would help if you avoided some colour schemes to make it look more professional. For example, using bright colours on a black background will make it difficult for people to read. Similarly, a purple background and gold text will look unprofessional and unfocused. In short, keep your business card as neutral as possible. Bright colours will not help your business stand out from the crowd.
Don’t use too many colours on your business card. A business card’s font is also essential, and try to choose a font that is easy to read. Usually, you shouldn’t use more than two fonts and choose complementary fonts for the company name and logo. Otherwise, the fonts should blend well. And while bright colours may look good on a monitor, they can look distorted on a printed card. Instead, stick to a classic design from business card printing in Sydney that uses essential design elements.
Include only necessary information
You should also include your phone number and email address on your business card, as these are the most common ways to contact you. Ensure the information is aligned correctly and centred and will be easy to read. If you prefer using email, emphasize it. Consider putting your social media profiles on your card if you have an online presence. It will make your business card look even more professional.