When you start thinking about your logo design, it is important to think about different details. This is where the Brief can help us save a lot of time when hiring an external professional or media agency to take care of it. In the following article, we will tell you everything you need to know about it to find that dream logo for your firm.
In times of greater connectivity and use of the internet for each activity we carry out on a daily basis, the image has become increasingly important, marking a real difference between a firm that does not pay attention to that aspect and another that does. That is why designing a good logo will make a difference in the success of a company.
It is necessary to do things right from the beginning, so a brief logo design will be key to conveying what you want to an external worker. In the case of a freelance designer, it will be ideal for you to get to know his pretensions and ideas better, as well as the identity of his firm, to start working.
Suppose you decide on a professional design studio. In that case, the same will happen since a logo design brief is a kind of summary and initial sketch to convey what is in your head to professional hands. There, you will need to fill in certain information to make that dream design come true.
Next, we will tell you what you must include in your logo design to obtain successful results.
1 – Explain who you are
First of all, you must include any relevant information about your firm: what sector it is in, what industry it competes in, how many years it has been created, what its main objectives are, its star products, its price levels, and more. All information about your company will help the designer know what to create an image for.
In the same direction, it is also important to describe who your target audience is, as this will allow you to know which elements, colors and fonts to include in your logo and which ones to avoid. For example, wanting to gain ground in the market for young people is not the same as wanting to gain ground in the market for successful entrepreneurs. Each audience has its own sensitivity.
Finally, you should also include information about who your main competitors are, as this will allow the designer to know which elements to include to distinguish themselves and which ones to choose to be associated with those brands. After all, a good logo always generates a mixture of innovation and familiarity with the potential client who looks at it for the first time.
2 – Your design preferences
This point is key to avoiding wasting too much time and resources when receiving the professional’s work and giving it our feedback, a circuit that can last much longer than we would like if we do not pay attention to the design brief of our logo.
Here you can develop your preferred type of logo, such as an icon or an icon with text, for example. This will allow the designer to know not only the professional aspect of it but also the aesthetic side of it since the choice of a type of logo says much more than we think.
In other words, in this part of the design brief for your logo, you will be providing your style direction, which consists of selecting the main color that you think is the most representative of your brand, as well as any secondary colors that you would like to use.
If you don’t consider yourself an expert, you can use a site like Coolors to find successful and aesthetic color combinations. Always remember that a color has the power to convey various feelings to your customer, so you want to be careful with your selection so as not to give the wrong impression.
In the same direction, we must also point out the choice of font style that you consider the most appropriate for your company. Luckily, there are sites like Dafont to find examples of fonts if you don’t know their names or aren’t a specialist. With this information, the designer will have much less chance of making big mistakes.
3 – The inspirations
As we have highlighted throughout this article, it is important that the external worker, be it a freelancer or a professional studio, knows well what they like and, above all, what they would prefer to avoid at all costs. To do this, nothing better than knowing designs that inspire, stimulate, or even cause rejection.
To do this, you can include in your logo design brief some examples of competing logos, that is, of brands that are within the same sector or branch, to know which elements would be convenient to incorporate into the design and which ones to avoid in order to be able to stand out better.
You can also create your own references so that the designer can work with them as a starting point. Of course, that’s not an easy thing to do, so you can put your creativity to the test with logo creation tools like Tailor Brands. From the results that have satisfied you the most, select several and show them to your designer.
With this point, it will be guaranteed to make it very clear what the frames of reference for the logo design are. Coupled with your signature core information and design preferences, much of the initial walkthrough will be resolved, bringing your dream logo closer. However, there is still one more element to take into account.
4 – Budget, schedule, and number of reviews
Lastly, this information goes beyond the design of the logo itself, but it will make the work much more harmonious and effective from the beginning. First of all, stating what the budget for your logo will be is key to avoiding any kind of misunderstanding or problem with the professional you work with.
In the same way, it will also let the designer know what resources and tools he can count on, such as image banks or paid fonts, which must be deducted from the budget. Do not neglect this information if you want to obtain a professional result without headaches.
In turn, it is also important to make clear what the work schedule is, setting a deadline for the logo design, and how any delay in launching your firm would affect it. This will allow you to diagram the work in an orderly and conscious manner without the need to improvise at any time during the work.
In the same direction, a good logo design brief also usually includes the number of revisions you are willing to make to the delivered logo in order to mark your search for quality from the first step or a more relaxed and relaxed work process. In short, this point is what marks the organizational key of your relationship with the freelance worker or design studio.
With everything exposed in this article, we can make it clear that the brief of a logo design is the first step that will bring you closer to that design that you always wanted, and that was in your mind even without knowing it. Also, keep in mind that more serious studies and workers often make it a requirement to accept certain types of jobs.
Now it’s your turn to get to work and start designing that unique logo so that your company is always recognizable.