What Type of Data Should You Capture at a Virtual Award Show?

Everyone conducts a virtual event with the hope of gaining as much success as they have expected. Many businesses achieved a great public at their physical events for years that even boosted their revenue. But now, the time has changed as everyone conducts virtual events because this is an age of restrictions. Hence, physical gatherings are not the option right now. Here know about the what are the type of Virtual Award Show. 

Exhibitors pick the best virtual award show platform in order to get various interactive, engaging, and connecting tools for their event. Moreover, you can reach a potential audience across the globe with the right virtual event solution. These events work as a bridge between the audiences and businesses.

Still, it is required to study your virtual event thoroughly. You are required to collect some data in order to analyze it. Are you confused about what type of data? Here is a complete data type list with a brief to capture at virtual award shows.

3 Types of Data to Capture at Virtual Award Shows!

Here are all the types of data listed to collect at your virtual event platform.

• Event Data

With the best virtual award show platform, you can get entire event data from start to end. You can receive complete stats of leads and other scores in order to analyze whether your event was a success or flop.

1. Footprints

A footprint is a data visualization tool that only the best virtual award shows platform provides to the businesses. It helps to understand the user’s behaviour from logging in to the event end. Moreover, you can observe where the attendees spend most of the time during the event. For instance, you can get complete information about the most downloaded resources, average time spent on each booth, demographics, psychographics, number of connections made, and a lot more. A detailed analytic report can be helpful to understand your event and audience better.

2. Feedback

You can calculate the feedback score in order to know how much your audience likes your virtual event. The 3d virtual Exhibition platform offers to send a mail with a survey form in order to get views of your attendees about your event. Moreover, you have to know the session or part of your event that maximum people disliked or liked. It will help you manage your next event well with this feedback.

3. Number of Sales Leads Generated

You can calculate how much of your attendees pivot to conversion and your generated leads. Moreover, you can get complete data representing the number of sales generated with the best virtual award shows platform. Hence, you can use this report and calculate your expected leads and your achieved leads.

• Profile Data

You can use the profile data of attendees to promote your future events and products. This data can help you lure the attendees by sharing the latest deals and discounts.

1. Number of Registered Attendees

The best virtual award shows platform will give the data of attendees that registered for the event at first. With this data, you will get information about the users interested in your product or service but missed the event this time. Hence, you can send these attendees the updates of your next events and offers on your services.

2. Number of Check-In Attendees

The best virtual award shows platform will provide you with complete data of the attendees who checked in to your event. You can connect with these users via emails and other promotional content.

3. Number of Repeated Attendees

You can get data from the best virtual award showing the platform of the attendees who repeatedly attended your event. This way, you can keep in touch with your audience. Also, share your upcoming events, and show information with some rewards to make them your attendees again.

4. Demographics

You can use these demographics to reach the attendees & assess their behavior in the most appropriate way. The 3D virtual event platform will share the age, location, marital status, income, education, employment, etc., information of the attendees. It can help you reach the user with relevant products.

5. Psychographics

Psychographics is another crucial marketing research metric. You can get this data from the 3D virtual event platform experts to understand the users better. Their aspirations, motivations, and other psychological criteria can be helpful to classify your audience. Moreover, you can use this data to define the persona of a narrow and highly targeted audience.

6. Sentimental Analysis

You can use some emoticons at the start or end of the event, asking them about their mood. It is a trendy metric to know the sentiments of the audience while, during, and after attending the event.

• Engagement Data

It is essential to calculate the engagement rate of your virtual event in order to make the next event more engaging. That’s why the best virtual award shows platform shares the complete engagement data with organizers.

1. Attendee Duration

You can get a complete analysis of where the attendees spent their most and least time in the event. The best virtual award shows platform will provide you with a brief calculation of every booth and session in order to help you understand it better.

2. Attendee Engagement

The best virtual award shows platform will provide you with a complete analysis of which session engaged the audience most. You can know it by the interactive tools used by the attendees.

3. Sponsorship Engagement

The link connected to the banner and other images in your event will count the clicks. This way, the best virtual award show platform will provide you with an analysis of engagement that these sponsors get for you. You can show the attention your event gets to increase your sponsors.

4. Social Media Engagement

Many attendees follow your or your speaker’s social media account, which matters. The best virtual award shows platform will allow you to share your social media channel links in your event. Also, adding a feature like a photo booth can be more beneficial as the attendees can click their pictures and share them on social media easily. Hence, you can get a lavish engagement with social media that you can analyze.

So, these are the various types of data you should capture at a virtual award show. It will be helpful to measure your event success and can be an excellent guide for your future events.

Hope, you will find this article beneficial to know the various data to capture from your virtual events and measure the success.