Introduction
Digital marketing is a broad category of marketing that uses digital technologies to create, manage, and measure the results of customer-oriented campaigns. It involves the use of interactive computer technology to drive sales and generate leads for products and services. Digital marketers utilize various digital marketing techniques to attract, acquire, convert and retain customers in order to achieve their business objectives.
SEO (Search Engine Optimization)
SEO is the process of improving your website’s visibility in search engine results pages (SERPs). This means that you want to make sure that people can find your website when they search for products or services that you offer. While SEO is not a quick fix, it can increase traffic to your website and bring in new customers.
SMO (Social Media Optimization)
Social media optimization (SMO) is the process of optimizing your social media channels to improve your visibility, credibility and traffic. SMO can help you build a community around your brand by sharing content relevant to their interests. It also helps increase brand awareness by providing more information about products or services that are relevant for potential customers. Finally, SMO can be used as an effective way of increasing website traffic through amplification of the message that you want to spread on social media sites such as Twitter or Facebook!
SMM (Social Media Marketing)
SMM is a combination of SEO, SMO, and PPC. It’s important to note that you can’t just mix all three together in one campaign—you’ll need to create separate campaigns for each one. SMM allows you to reach your audience via social media networks like Facebook, Twitter and Instagram. To succeed with this type of marketing strategy it’s important that you’re creating content that has a high chance of being shared among your followers because this will help increase brand awareness which in turn will lead to more conversions at the end of the day!
PPC (Pay-per-click)
PPC is a form of advertising that uses search engine advertising to direct traffic to websites. It’s also known as pay per click, or CPC for short. In this model, you pay for each click on your ad or link—and the more clicks you get, the higher your cost per result goes up. There are several different types of PPC campaigns:
- Cost-per-lead (CPL) – This type of campaign charges an advertiser based on how many leads they generate during a given time period. For example, if an advertiser were looking to purchase 100 leads at $10 each over a 30 day period then they would pay 10 cents per lead ($900). The same price would apply regardless of whether those leads came from organic searches or paid ads purchased through Google AdWords like Bing Ads or Facebook Ads (though there may be other factors involved).
Affiliate Marketing
Affiliate marketing involves earning commissions from a company when you refer business to them. You can do this by using links and banners on your site, or by promoting affiliate products through social media.
There are many ways to make money with affiliate marketing, but most people focus on three:
- Commission-based programs, where affiliates pay a monthly fee for their products;
- Commissions based on sales volume (usually around 5% per sale); and
- Free bonuses offered by some sites as an incentive for signing up.
Email Marketing
Email marketing is a type of direct marketing followed by many famous companies like Digital Marketing Company hanover that uses email to send promotional messages to customers. The goal of email marketing is to increase brand awareness, drive website traffic and generate sales leads.
Email campaigns can be used to promote a product or service, or build loyalty and relationships with existing customers. They can also be used as part of an integrated communications strategy that includes social media, print ads and display ads in order to increase awareness about the brand among its target audience (users).
These help you manage your emails by providing features like reporting on how many times each message was opened; whether it prompted an action on the part of the recipient; how much time elapsed between opening an email campaign and clicking through links within it; etc..
Content Marketing
Content marketing is the creation of content to attract and retain customers. It’s used by businesses to build trust, authority and loyalty.
Content marketing can be used to get traffic to a website, sell products or services and even influence people in your industry (i.e., through social media).
In short: Content is king!
Content marketing can be used as a standalone strategy, or in combination with other tactics. The goal is to create useful, valuable content that people will want to share with their friends and followers. By getting more people sharing your content, you’ll increase brand awareness and build trust among your audience.
Programmatic Media Buying
Programmatic media buying is a digital marketing strategy that uses data to target audiences in real time. It allows marketers to buy ads on sites and apps, based on their audience’s preferences.
Here are some examples of programmatic ad buying:
- You can buy an ad for your business on Google Search for example, when someone searches for “businesses in [your city]”. The algorithm will show you the top results based on what people searched for in your area. So if you’re looking for businesses around Chicago, it could be beneficial if you were able to bid higher than other businesses offering similar products or services because they might not have been as successful yet!
Influencer Marketing
Influencer marketing is a powerful tool that can help you reach new customers, build your brand and increase sales. The goal of influencer marketing is to find people who have influence over others and persuade them to promote your products or services in their social media platforms.
Conclusion
We hope this article helped you understand the different types of digital marketing. It can be a lot to keep up with, but we feel it’s important for businesses to know what their competitors are doing so that they can stay ahead of them and keep pace with changing trends in customer needs. And if you want help with any part of your digital marketing strategy, please don’t hesitate to reach out!
