A fitness studio is a dynamic place, and running it needs the owners and managers to handle a lot of complex variables. Multiple back-end process flows such as client management, booking and scheduling of classes, employee management, invoicing and accounts, inventory management and many more are required for smooth and streamlined operations. Given the interlinking of processes, gym and fitness studio owners prefer to leverage technological solutions to not only streamline the process but also improve the overall efficiency. It is to meet this requirement that developers within the SaaS (software as a service) industry have developed multiple products to cater to the increasing demand of the fitness industry. Some of the renowned fitness studio management software are Zenoti, MindBody, ZenPlanner, Wellyx, Virtuagym, GloFox.
We conducted a study amongst both stand-alone fitness studios, and chains that are either multi-center or have a network of centers spread over many cities with the following objectives
- What are the primary benefits of a fitness studio management software?
- What were the objective of the studios that deployed the software solution?
- What was their reason to select the product that they’re currently using?
An interesting pattern emerged from our study. Basic objectives such as client management, data security, billing and payments, reporting and analytics were common for all and formed the foundation of the evaluation criteria. After having shortlisted the software solutions which meet basic objectives, they focused on nice to have features such as inventory management, employee management, and marketing management. Zenoti’s fitness studio management software stood out as the clear winner, with GloFox and MindBody coming in at second and third. The benefits of fitness studio management software from Zenoti are best in class. Read along to know how Zenoti’s product provides solutions to the objectives.
While a vast subject on its own, client management involves a host of processes such as existing membership renewals, on-boarding of new members, responding to queries from old and new members, follow up with leads, fitness goal management, diet management, loyalty program and many more. Zenoti’s client management module comes with a host of features which not only democratize the process but also makes the client feel empowered and in constant control of things. Some of the best in class features of Zenoti’s client management module are; automated renewal reminders to clients, editing rights for personal information related to communication and payment systems, centralized client database, complete traceability of every client’s purchase history, automated personalized marketing communication, loyalty program. One of the features that users particularly love is the ease with which clients can make bookings for classes in just about 4 clicks.
Talk to any gym owner or manager and their biggest nightmare would be loss of crucial business data either due to system hardware failure and hacking or theft of data. While many fitness studio management software have solved the problem of hardware failure by implementing cloud based data storage systems, only a few of them have incorporated a feature known as role based access. Ranking amidst the major benefits of fitness studio management software the role based data access ensures that there is no unauthorized access to crucial business data. Each of your employee gets access to only as much data that they require to fulfill their function. Further, with award winning feature known as such as geo fencing, Zenoti fitness studio management software ensures that you can create a virtual fence around your physical store, whereby nobody can access the data once they step outside the periphery of the fence.
Invoicing & Payments
Raise invoices, process payments, and prepare the books. The software allows you to automate the process and keep a complete traceability of each and every transaction. Manual recording and payment processing are things of past. With the idea to extend complete comfort to clients, it is important that the fitness studio management payment system is configured to work seamlessly with multiple payment options, other than credit cards, and charge cards, such as Apple Pay, Samsung Pay, Google Pay, Amazon pay etc. Zenoti’s fitness studio management integrates with third party payment apps. Further, it also integrates with accounting software such as Quickbooks to ensure that all your accounting entries can be done as soon as the transaction gets completed.
Every business generates a lot of data, and it is in the data that the business’s fine print exists. However, staring at raw data can be a daunting task. Thus, it is important that a fitness studio management software is able to assimilate this data into comprehensible formats. Whether it is daily sales, cash flow, store wise income, employee wise income and profitability. A business needs to analyze all data to ascertain how the business is faring and what actionable points exist. Here also, fitness studio managers ranked Zenoti’s product as their preferred choice. With up to 100 pre-configured format for reports, and state of the art graphical user interface the fitness studio management software from Zenoti makes it immensely easy to analyze the reports.
Managing employee and trainer attendance, running payrolls, keeping a record of commissions & incentives. The software does it all for you. Zenoti gym management system comes with a pre-configured employee management module. This module can be customized to meet the requirements of your gym. Furthermore, in the same module business can also track their performance of employees, and trainers.
Data Driven Marketing
This is where Zenoti’s software particularly stands out. Intuitive and intelligently designed, the software used high-end data analytics to show segmented performance, popularity, and revenue generated from each type of class. It analyzes the customer profiles and preferences such that targeted marketing strategies can be deployed, and promotional offers can be sent to the customers.
With a fairly easy learning curve, and state-of-art user friendly interface Zenoti’s fitness club management system has been first choice of most fitness clubs. Many clubs have improved their customer retention by upto 30%. Employees and trainers have reported the software allows them to better engage with customers, including providing more personalized feedback on fitness progress and diet management.