With a CAGR of -11.1% from 2021 to 2027, the market for face masks is expected to grow from its current projected size of $6,792.0 million in 2019 to $9,052.1 million by 2027. The Australian made face mask is a type of protective mask used to eliminate the infections scattered by the atmosphere, such as COVID-19, influenza, mumps, chickenpox, and measles. The chin, mouth, and nose are all shielded by this half-covered face mask. Similarly, frontline healthcare workers, including first responders, and medical professionals nurses, are urgently in need of P2 face masks due to the stretch of respiratory infection pandemic diseases like H1N1 and COVID-19. P2 respirator masks are largely in use to protect healthcare workers from intense vulnerability to infectious microbes and viruses.
Why Should Health Care Workers Use Only P2 and N95 Masks?
Healthcare personnel should only use P2 and N95 respirators, according to health regulatory authorities. Still, many others are also purchasing these masks to reduce their risk of contracting COVID-19 illness and stop its spread worldwide. As a result, these characteristics positively impact the sales of face masks at medical supply stores. This increases the market’s need for face masks. The market for surgical and respirator masks in Australia is anticipated to develop, reaching a value of US$ 167.7 Million by 2021, coupled with an increase in the frequency of surgical procedures.
Worldwide, millions of citizens are afflicted by pandemic illnesses like COVID-19 and H1N1 contagious viruses, which have already claimed millions of lives. Additionally, avoiding contact with others and wearing a face mask are the only ways to protect yourself against contagious diseases like COVID-19. Additionally, the government has increased investment in face mask manufacture to prevent a shortage, helping the face mask industry expand.
Role of social media in marketing
Because more people are using the internet, a lot more people are using social media. Given this, most of the industry’s major players develop strategies for marketing their goods and services on these social media channels. One of the main tactics used by many businesses and sectors to spread knowledge about their product offerings among target clients on social media platforms is social media marketing.
Therefore, the worldwide face mask market views social media marketing as a crucial potential for establishing momentum and expanding its client base within its target categories. However, the emergence of knockoff brands results from the high prices and growing demand for face masks such as the N95 respirator, surgical mask, and dust mask. In underdeveloped nations with price-conscious consumers, counterfeit products are frequently offered.
The selling of the current genuine P2 face mask brands in these economies is hampered by this problem. Since counterfeit goods are of poor quality and frequently cause inconveniences and safety concerns, consumers tend to have negative impressions of them. One of the leading platforms where the sale of fake brands can be easily camouflaged is the online distribution channel. It follows that the expansion of the face mask market is predicted to be hampered by the rise of the counterfeit business.
Category, substance, nature, distribution system, and geography are the market segments used to segment the face mask market. The market is divided into P2 surgical masks, N95 respirators, and dust masks. Regarding market share by type, the Australian made face masks sector was in the lead in 2019 and is forecasted to continue to grab the top spot during the forecast period. Due to their sophisticated use in medical surgery and diagnosis, there is a growth in the demand for surgical masks.