Cosmetic packaging wholesale is the packaging in the bulk of a cosmetic or personal care product. The purpose of packaging for cosmetics is to protect the product from damage during its handling and distribution, maintain product quality, and serve marketing and decorative purposes. The type of packaging you choose for your cosmetics will depend on the product you are selling. Many different packing products are available for wholesale, including plastic, glass, and metal. Each type has its pros and cons. You can use wholesale wrapping for skincare, haircare, fragrance, and bath and body products. Many companies also choose to use a combination. For example, card boxes with windows are very trendy in terms of cosmetic wrappings, but other styles and packages go hand in hand.
Avoiding 5 mistakes in Cosmetic Packaging
If you are running a business, a cosmetic company, to be precise, you know how the market works. So the chances are that you might already be using the cosmetic packaging wholesale approach as a marketing tactic. But there are some specific areas you need to focus on as well.
These core areas can also be termed as mistakes that you will probably commit. If you are into the beauty business, make sure that you stay far away from the blunders.
Here are 5 Mistakes to avoid in your cosmetic packaging wholesale approach:
● Poor Packaging Quality
Quality and quality alone can change your brand’s perspective overnight. Is there any way consumers can touch your product in the cosmetic industry? In most cases, the quality of the package alone will determine whether the consumer will go with it or not.
This shows how crucial the quality factor can be for your business. The market is already quite concentrated. Plus, the cosmetic market has a global scaling ability. In other words, if you have got the right approach, your products can reach the status of a worldwide phenomenon overnight.
Considering that you must be dealing with cosmetic packaging boxes, selecting the proper manufacturer is essential. On the one hand, it will be responsible for your bulk orders. And on the other end, the quality control will also be under their supervision. So, if you want to scale your business, you know who to contact.
Also, providing high-quality packaging for your products gives that luxury feel. Your consumers will feel like there is a lot of value added to making this product. This is the best way to generate a loyal product community in a concentrated market.
● Bland Design for Cosmetic Packaging Wholesale
Whenever brand-building is under discussion, one thing outshines all other things. Yes, it is about the overall design of the box. If the plan is spot-on, your product will be the number one choice of consumers—no need to run expensive advertisement campaigns.
Before diving deep into design dynamics, you need to understand the shelf mentality. The shelf mentality refers to the perception of a potential consumer. But this perception is subjected to the shelf placement of your products. Therefore, this perception is quite influential in a concentrated market like the cosmetic market.
Consider that you are a consumer looking to buy lipstick. You are strolling around through the cosmetic section. There are plenty of lipstick brands you can go to within that section. Which one will you choose? According to the perception-based studies, you will go with the lipstick placed on the first shelf.
This is something you can’t control. But to get a profitable deal, you need to beat this perception. And the only way of doing it organically is to focus on the design of your cosmetic packaging. You can say goodbye to beating the competitors already with a flat design.
● Irregular Styling and Shape
There’s a fine line of difference between styling and design. A significant community of product manufacturers believes these two terms are the same. But actually, they are not. Designing is related to the shallow end of your packaging—logo placement, brand embossing, etc. On the other hand, styling is related to the custom cosmetic packaging’s overall appearance and working dynamics. More precisely, it is about how the box will operate and look. Therefore, such things as the opening dynamics of the box, etc., consumers can include under this segment.
Now, do you think a consumer will be happy with a packaging that takes solid 5 minutes to open? Unfortunately, no is the correct answer. Maintaining the quality and look of the packaging is one thing. And complicating designing to an extent where it becomes extra is something else. Also, you need to be super aware of false or misleading designs.
Misleading designing means that the design or style of the package won’t meet the product description. For example, you sell lipstick in a red shade, but the packaging is bright yellow. This is misleading styling, which can negatively impact your business.
● Not valuing the Consumers
Probably the most stupid decision a retail business can make. In a business model like this, the consumer is the base unit. Without the consumer, there will be no business. The same thing applies when you are not delivering the products according to the customer demands.
If we look at all the big cosmetics brands, we will see one thing in common. They value their consumers. Their product packaging depicts that. Because they thoroughly guide the consumer about the product and how to applicate it. This shows the importance of consumers in this business.
Also, it would be a great idea to show some brand embossing on the packaging. Brand embossing means allowing the consumer to get a little insight into brand dynamics. For example, how the brand started, its vision statement, etc. So this will help in building a core relationship with the consumer.
In the end, you must not forget to add customer helpline details. Packaging vendors test the cosmetic products before launch in the market. There are chances that the product will act differently for different skins. The consumer should be able to give their input on the development.
● Ignoring the Custom Packaging Wholesale dynamics
Going with custom packaging is the point if you leave all the design and styling-related tasks to someone else. But sadly, most cosmetic-related businesses are talking about these approaches. They hire some firm which manages the whole packaging operation.
This is not how custom packaging works. You need to be involved in each step of designing and styling the packaging. It’s your brand. There’s a vision and story associated with your brand that only you can tell. But would be best to tell this story to the consumer through custom packaging.
Now, you can entirely look at some of the major mistakes you might already make regarding your business. Surely going with cosmetic packaging wholesale boxes is a great idea. But if you won’t plan it thoroughly, it won’t be much beneficial.