In this mobile-obsessed world, business owners can’t overlook the importance of mobile for their business. Gone are the days, when people browse your website with desktop computers. Now, people use smartphones and tablets to browse a website. Keeping mobile users happy and delivering an outstanding mobile experience has become a key to your business’s success.
Incorporating mobile experience into your website design strategy has become important for businesses to please users who use your mobile website or application. Creating a mobile experience that makes it super easier for users to interact with your website can drive more engagement and conversions. According to a survey conducted by HubSpot, 33% of marketers incorporated a mobile-friendly website design into their marketing strategy, while 54% included it in their SEO strategy.
Creating a mobile-first design and delivering a memorable mobile experience may seem challenging at first. With the help of a professional web design team, creating a mobile experience will become easier. Let’s explore some important mobile-first design strategies to create an out-of-the-box mobile experience for users.
Create an Intuitive User Interface
Okay, the very first thing that you keep in mind while creating a killer mobile experience is a user interface design that is simple and intuitive. Keep in mind that mobile screens have limited space, you can only add critically important things. The user interface is the most important place where visitors stay, browse and make a purchase decision. So, try to make it simple while allowing users to perform common tasks easily.
Avoid long procedures that distract the users. Good designs don’t overwhelm the users with unwanted information. Visitors simply want to easily accomplish the task they want to do on your mobile website. Simplify the mobile website by providing users with easy and simple information, encouraging users to perform a task and make a decision.
Keep the Navigation Clear
When it comes to creating an impressive mobile website design, make sure to design clear and intuitive navigation to guide users on what they are actually looking for. Because nowadays people are more into searching on mobiles for different brands or there any other work although Desktop websites allow you to use bigger and more beautiful navigation menus, on mobile websites, you don’t have much real estate. Your web design team should be more creative with navigation and come up with an easier navigation option for visitors.
A hamburger menu option is the most convenient navigation option for mobile websites, as this three-line icon takes less space and is easily available on every page. A well-placed hamburger menu can create a positive mobile experience by eliminating friction and guiding users to find what they want.
Furthermore, good mobile navigation helps your site rank higher on SERPs, as Google prefers mobile content, UX and relevance. Your mobile menu and navigation links allow users to find the most important pages of your site that will eventually help you rank well in search engines
There is no denying the fact that speed matters a lot, especially when it comes to building a mobile website. People don’t wait if your website takes too long to load. A slow website is enough to frustrate your visitors, take them away from your website, and limit your business opportunities.
Visitors are impatient, the bounce rate increased by 32% if a page takes more than three seconds to load. In addition, a slow website has a negative impact on your organic search rankings. So, try to improve the loading speed of your website by optimizing heavy pages.
Keep your website speed in mind when designing a mobile website, incorporating new features, images and videos. Identify the sources that slow the speed of your website. You can use an easy to use tool, Speed Scorecard to check your mobile website speed.
Use Persuasive CTAs
Implementing unique CTA buttons can make your mobile user interface more intuitive and engaging. The UI design team can use many creative button ideas to keep the design memorable. Create buttons that are easy to understand and induce people to take the desired action, such as subscribe, purchase, contact, etc. Designers can use compelling button design to immediately attract the attention of users and entice them to go to the next stage of the customer journey.
Use Appropriate Font Size
Believe it or not, fonts play a key role in making your mobile website a big hit. Designers must use the right font for the mobile website. Don’t choose very stylish fonts that are difficult to interpret. Furthermore, the font size and the background colour also matter when designing the user interface design of a mobile website. The choice must be appropriate, don’t go for too small a size that is difficult to read or too large that makes the interface design big trouble. Choose the size that makes content readable. Don’t forget the white space and alignment when making the typographical decision.
Limit the User Input
Mobile users don’t have time to fill out huge forms, especially when the real estate is too small. Users want to complete things quickly. In comparison to desktop and even MacBook screens, android phones can only hold a fraction of the content. So, it is advised to keep the form short and simple. Remove all the unnecessary fields that frustrate users. Customizing the keyboard is the key to making it easier for users to fill the input fields while reducing the chances of error inputs.
To Sum All Things Up
Creating a mobile-first design is a great strategy that can help businesses to deliver a satisfying user experience and fulfil the needs of their prospects. Creating an engaging mobile website needs time, effort, and energy. Your design team should be aware of the standard design strategies to come up with a stellar mobile website. You can also get professional logo design services to ensure your mobile site has a catchy logo that attracts potential customers. Following these simple tips and making some necessary adjustments to your design strategy, you can create a great mobile-friendly design for your mobile users.